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People in the UK appear to be clear on what the big issues
are facing the health of the nation - with 81 per cent of people
knowing what they should and should not do to be healthy - when
it comes to translating this knowledge into healthy behaviours,
people are struggling. Only a fifth exercise the recommended 5
days a week or more, and just under a quarter eat five portions
of fruit and vegetables a day. Equally, although 63 per cent
believe in keeping a check on their health, only 13 per cent
have a periodic check with their GP. So it's interesting to
note that in addition to using the diagnosis of a health
condition as a catalyst to improve health and fitness,
rewards and incentives are the second most popular way of
inspiring healthy behaviour with 55 per cent of people in the
UK saying they would be likely to improve their health
condition for an incentived.